In 2005 Pharrell Williams, one half of the Grammy winning production team The Neptunes, along with his manager Robert Walker, partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape / BAPE brand) to launch two lines of luxury clothing, Billionaire Boys Club and Ice Cream.

The Billionaire Boys Club and Ice Cream brands are focused on high-end luxury sportswear. The lines consist of T- shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. All of the items are produced in very limited quantities, using only the highest quality materials and are manufactured in Japan. The smaller sizes are cut with our female customers in mind, and there are plans to launch a women's line in the near future. The brands are known for their unique style, incorporating bright colors and innovative patterns, influenced by classic design and vintage style. The brands are credited for the introduction of the "all over print" sweatshirts