After two more years of studying fashion at the Ecole, Koeun Park apprenticed at such maisons of haute couture as Christian Lacroix and Nina Ricci. In 1998, she moved to Milan where she started out as the associate designer of Giorgio Armani Black Line.

In just five years, she worked her way up to senior designer but yearned for a change of pace. When she was offered the opportunity to work with Donna Karan on her main line collection, Park decided to move to New York City in 2002. A few years later, fed up with the commercial industry, Park set out to start her own line and packed up once again. She chose to base her company in Umbria, Italy. The name Forme 3'3204322896, pronounced "Forme d'expression," is created by decoding numeric orders that make up the "Helvetica-Fraction" font.

Much like the clothing it represents, the name is about conversion and individuality. Garments should be able to stand on their own and at the same time "evolve, as the owner's life does," Park says.