Nudie Jeans is "the naked truth about denim". Besides leather, only denim has the ability to age so beautifully - formed by its user into a second skin. Indigo is the living colour that fades together with the lifestyle. The longer it lives, the more character and attitude it gets. Nudie's biggest challenge is to "keep the collection like a rock band, with our own sound, and to reflect the feeling of everyday life".

Nudie Jeans are made of the best Italian, Turkish, American, and Japanese denim qualities. They present up to fifty different denim characters from lightweight to heavyweight, some crosshatch, neps and streaky constructions in broken twill left hand or selvage denim. ALL Nudie Jeans are made in ITALY, including sewing, washing and treatments.