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Sometimes referred to as "Undercoverism", Undercover is a Japanese streetwear/punk brand founded by Jun Takahashi, who describes his clothing as "strange but beautiful." Takahashi was mentored by the Comme des Garçons designer Rei Kawakubo and displays many of the same avant-garde approaches to design, like making punk elegant. With a large cult following, Takahashi has become a powerful force in Japanese fashion by - per the brand's motto - "making noise" instead of merely creating clothes.