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In 2015, designer Kanye West launched, in collaboration with Adidias Originals, the first season of YEEZY with the aim of synthesizing the worlds of fashion and athletics asĀ an avant-garde vision of streetwear. The brand has since become most notable for its highly coveted footwear, always a staple of the collections, as well as its utilitarian employment of innovative fabrics and silhouettes via inspiration from military and industrial aesthetics. Signatures include oversized fits, neutral color stories, and distressed details. In this way, YEEZY explores the technicality and practicality of minimalist clothing combined with an urban, lived-in, grunge-influenced mood.