THE ALL-NEW RICCARDIBOSTON.COM
Social Media Launch Campaign
In conjunction with the launch of our new online store, which also complements our brick-and-mortar location in the heart of downtown Boston, we created a social media campaign centered on not only the collections of the current season and their respective highlighted pieces but also the Riccardi Boston customer and the team at our store that takes such pride in knowledge of the fashion world and representing the personality that makes us an established and unique presence in the industry.
The full campaign can be viewed on our Instagram page (@riccardiboston). Credit is due to our resident photographer, Michael Tornato, whose experience with the art direction of the campaign can be individually viewed on his Instagram as well (@michaeltornato).